Completely free, Google My Business gives you the opportunity to promote your business to a wider audience. With Google My Business, your customers can easily access reliable and accurate information about your business, communicate effectively with you, and discover your services. Using Google My Business to strengthen your online presence and achieve success will help your business stand out in the digital world.
What is Google My Business?
Google My Business is a free and effective tool you can use to provide customers with more information about your business. A Google business profile helps your business be found more easily in search results and Google Maps. You can share basic information about your business, opening hours, contact information, photos and customer comments here.
After mentioning the prominent features of Google My Business in the continuation of our article, “How to register with Google My Business, how to use Google My Business?” We will answer your questions.
Google My Business Highlights
Google My Business is a platform that makes your business more visible online. There are many advantages that this platform offers. Here are the highlights of Google My Business:
Integration with social media: This professional tool also allows you to manage your business' social media accounts. Thus, you can share up-to-date information, campaigns, announcements and events about your business through both your Google business profile and your social media accounts. In this way, you can communicate more effectively with your customers and increase your brand awareness.
Easy updating of your business information: Allows you to manage all information about your business in one place. You can easily add, edit or remove information such as your business name, address, phone number, website, opening hours, service areas, categories, descriptions and photos. This information is automatically updated in Google search results and Google Maps. Thus, your customers can easily access reliable and accurate information about your business.
It's completely free: you don't have to pay anything to use Google My Business. Whether you own a small or large business, you can strengthen your business's online presence by using the Tool for free. You can also take advantage of advertising options such as Google Ads using Google My Business.
You can show your customers your phone number, website and hours of operation: It helps your customers to contact you easily. You can show your phone number, website, and hours of operation in your business profile. So your customers can call you, visit your website or check your working hours before they come to your workplace. In addition, you can directly message your customers thanks to the messaging feature in Google My Business.
How to Register for Google My Business?
İşletmenizi nasıl dijital pazarlama dünyasında ön plana çıkarabilirsiniz? Google Benim İşletmem, tam da bu amaca hizmet ediyor. İşte adım adım rehberimizle Google Benim İşletmem'e nasıl kayıt olacağınızı öğrenin:
Step 1: Create a Google Account
To get started with Google My Business, you need to create a Google Account. If you already have an account, you can skip this step.
Step 2: Accessing the Google My Business Page
You can find the Google My Business page by searching for "Google My Business" in your browser. Once you reach the page, click the "Get Started Now" button.
Step 3: Entering Business Information
Google will ask for your business information to find out how your business page will look in the digital world. Here you need to enter your business name, address, phone number and business category.
Step 4: Approval Process
Google will send you a verification code by mail or phone to confirm that your business is genuine. This step is important to ensure the integrity of your business.
Step 5: Let Customers See Your Business Page
After successfully registering with GMB (Google My Business), you can fill out and update your entire business page. The information in your business profile allows customers to see your business in search results and Google Maps.
Step 6: Promote Services
You can promote your products and services by adding photos and writing descriptions on your business page. Customers can learn more about you using this information on your business page.
Step 7: Business Reviews
The "Reviews" section of the tool is an area where customers can share their comments about you. Well-managed positive reviews boost your business's reputation and attract new customers.
Successfully signing up for Google My Business will help your business stand out in the digital world and expand your customer base. Remember, regularly updating your business page and ensuring customer engagement will increase your digital success.
How to Use Google My Business
This popular tool helps your business reach a wider audience in Google search results and maps. By editing your business information, you can present accurate and up-to-date information to potential customers. Here's a step-by-step guide to using Google My Business effectively:
Sign In to Your Account: Sign in to your Google My Business account. If you don't have an account, you can create one from the "Google My Business" page.
Edit Your Business Information: After logging into your account, edit the basic information about your business. Enter information such as business name, address, phone number, opening hours accurately and completely.
Add Photos: Add photos of your business to help your customers get to know your business better. Photos of your products, services, employees, and in-house are important for attracting customer attention.
Reply to Reviews: Regularly browse reviews and respond to customer reviews on Google My Business. While you welcome positive comments with thanks, try to offer solutions to negative comments.
Stay Up-to-Date: Keep your business information up-to-date. Update immediately when there are changes such as working hours, address, phone number.
Special Events and Offers: Organize special events, offers, or discounts for your business and announce it on your Google My Business page. Share encouraging content to attract your customers.
Promote Your Service Areas: Highlight the services your business offers. Descriptively describe what types of services your business provides on your Google My Business page.
Using Google My Business effectively will strengthen your business's digital presence and help you deliver a better experience to your customers.
Track Google My Business Statistics
One of the most popular social business tools, My Business offers you important data about your business. By regularly tracking statistics, you can understand customer interactions and your business performance. For example, you can see how many people viewed your business profile, what search terms they found, what photos they viewed, what actions they took (search, get to your website, get directions, etc.). By analyzing this data, you can identify the strengths and weaknesses of your business and make the necessary improvements.
Improve the Visualization of Your Business
This tool, available to any business, allows you to add photos to increase visibility on your business profile. Attractive, quality photos help you draw customers' attention to your business. By updating your photos regularly, you can reflect the latest status of your business and the services you offer. You can also ask your customers to share photos and share their experiences with other potential customers. Photo sharing increases your business's credibility and customer satisfaction.
Activate the Messaging Feature
With the messaging feature in Google My Business, you can communicate directly with customers. Answering questions and responding to requests builds trust in your business. To activate the messaging feature, simply download the Google My Business app and turn on messaging from the settings. Thus, your customers can reach you by clicking the "Send Message" button in your business profile. By responding to your messages quickly and professionally, you can establish a good relationship with your customers.